Our
Mindsets
Shape Us
We’re a team of former professional athletes and sport & exercise psychology experts with a shared passion for mental fitness.
We believe the mental side of sport & fitness is the most important yet overlooked aspect. Unless you're an elite athlete, finding the right support is almost impossible. That’s why we’ve created a platform so athletes of all levels can improve their mental game.
Our Vision
We imagine a world where mental fitness is as normal and accessible as physical training. Where athletes of all levels build confidence, focus, and emotional strength like they build muscle or cardio.
Our vision is to make mental training a daily, practical part of sport, work, and life - no stigma, no fluff, just results.
Our Approach
Science-backed & athlete tested. We turn the best of sport & exercise psychology into bite-sized tools that work in real life - not just textbooks.
Our platform blends personalised mental training plans, quick daily drills, AI coaching, and performance insights into one seamless experience.
Our Challenge
Everyone talks about mindset - few know how to train it. Social media is full of mindset quotes and motivational hype. But when pressure hits or motivation dips, most people don’t know where to turn.
We want to change that. To make mental training accessible, actionable, and actually useful for people who train hard and want more from themselves.
Our Impact
Get Set is our initiative to give 5% of all profits and work with organisations that focus on disadvantaged youth sport.
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Why are we doing it? Because we think the mental skills learned through sport & exercise can improve the lives of everyone, and the sooner we learn them, the better we’ll be. We’re making mental fitness a force for good - on and off the track. This is just the beginning.